Executive Vice Chairman and President, comScore

Bill Livek

Bill Livek has been in the business of measuring consumer behavior for more than three decades. As
Vice Chairman of comScore, his passion for understanding what the movie and TV industries need to run
their businesses more efficiently and effectively spurs him to be a driving force for innovation in
audience measurement. Bill says his mission at comScore is to help invent the next generation products
clients need to precisely measure movies and TV everywhere and help make client businesses more
profitable. Bill draws upon his industry experience and audience measurement expertise as a frequent
speaker at advertising industry events. He has served as Co-Chair/Co- Owner of Simmons Market
Research Bureau, Co-Founder of Transactional Data Solutions (an LLC with MasterCard), and was a
principal shareholder in Birch Research, which was later integrated into Scarborough Research, where
he served as President and CEO. Prior to comScore, Bill was the CEO of Rentrak and perviously served in
a number of roles at Experian including as CoPresident of Experian Research Services and as Vice
President of Sales/Marketing for Arbitron (now owned by Nielsen). When he’s not busy overseeing the
day-to- day management of the company, Bill loves riding his road bicycle about 100 miles a week. His
idea of a great vacation is a scenic, weeklong bike trip.