Chief Executive and Co-Founder, Movio

Will Palmer

Will Palmer is Co-Founder and Chief Executive of Movio, the global leader in marketing data analytics and campaign solutions for the film industry.  
With over 17,000 screens (53% of the cinema screens of the Large Cinema Circuit) currently engaged in North America, Movio maintains real-time, authoritative data on the loyalty activity and transactions for many of the world’s biggest cinema chains and captures the behavior of over 34 million active cinema loyalty members worldwide.

Under Mr. Palmer’s direction, Movio was recently named winner of the prestigious “Innovative Software Product” award at the annual New Zealand Hi-Tech Awards gala for its latest development – Movio Media – which aggregates data across North America to provide film distributors and studios comprehensive market data on the behavior of typical moviegoers, crucial audience insights and innovative campaign solutions.
A devout film-lover, Palmer has a grand vision for Movio “to revolutionize the way the film industry interacts with viewers, increase box office revenue and improve the quality of content produced”.