Digital Studios for MTV, VH1 and Logo Group, CMO & EVP
Jacqueline Parkes oversees marketing, creative, digital content and social media for the Group, and partners closely with Viacom Digital Studios to develop original digital series, franchises, verticals and other content for the three brands.
Parkes joined MTV in 2016 before quickly gaining marketing oversight for VH1 and Logo. She immediately applied her deep expertise and fresh approach to reinvigorate the brands across platforms. Under her purview, MTV has become the fastest growing network in all of television, up+46% in the past year alone. Social streams have more than doubled and the brand has experienced five consecutive record-breaking months for cross-platform views. August was MTV’s best month ever, with 926M streams and the network has already driven the most cross-platform streams for a single year in its history, with more than 5B views. Prior to Viacom, Parkes had a transformational 21-year tenure at MLB, where she became the first female CMO in professional sports. Parkes started her career at Jim Henson Productions in the Marketing and Licensing Department.