SVP, Marketing & Monetization for Laugh Out Loud
Thai Randolph is an award-winning marketing and business development leader who has spent her career at the intersection of content, consumers and commerce. She has a proven track-record of building brands, audiences and driving revenue for some of the world’s biggest brands across consumer products, tech and entertainment.
Randolph currently serves as SVP of Marketing & Monetization for Laugh Out Loud (LOL) network, a comedy brand and multi-platform network in partnership from Lionsgate and Kevin Hart. Here Randolph leads brand strategy, audience development, ad sales, brand partnerships, new digital monetization strategies and revenue streams. She is responsible for spearheading LOL’s content distribution initiatives, including its streaming service and multi-platform network. She also oversees the vision, strategy and management of LOL’s digital marketing platforms and leads a multidisciplinary team covering CRM, social media, digital advertising and creative.
Prior to joining Laugh Out Loud, Randolph was a member of Facebook’s Global Marketing Solution’s team. In this role, she managed strategic partnerships and digital transformation initiatives with some of the most innovative marketing and technology agencies in the US.
Randolph served as CMO & SVP, Marketing for Sony DADC New Media Solution’s GENERATOR business unit. Randolph was named Black Enterprise’s Leading Women in Advertising and Marketing in 2016 for her work transforming Sony Music’s direct-to-consumer (DTC) digital group from an internal cost center to an independent digital marketing and ecommerce service provider. Her efforts attracted 3rd party media and entertainment clients such as AMC Networks, A+E Networks and Universal Music Group.
A seasoned agency executive, Randolph’s experience includes digital leadership roles with WPP (VML) and Publicis (Moxie Interactive) agencies, where she’s provided new media strategy and consultation to world-class brands including Verizon Wireless, Dell, Saks Fifth Avenue, Colgate-Palmolive and Revlon.
She holds B.A. in Communications with a minor in Performing Arts in American University and is co-founder of I2AM, a nonprofit she founded with her brother dedicated to increasing educational and cultural access at-risk youth. Randolph is frequently invited to speak as an industry thought leader at high profile events such as The Wrap’s TheGrill, Variety’s “Tune In” Summit, Adobe’s Digital Marketing con Conference, Digital Hollywood IT Summit, Streaming Media West & BAA’s first-ever Millennial Panel.