EVP & CTO, Sony Pictures Entertainment | EVP & GM, Sony Innovation Studios

Bill Baggelaar

Bill Baggelaar is Executive Vice President and Chief Technology Officer at Sony Pictures Entertainment, as well as the Executive Vice President and General Manager of Sony Innovation Studios.

As CTO, Bill brings his extensive experience in production, visual effects and post-production along with his work collaborating with industry partners and internally across Sony in developing and implementing key technologies that have been instrumental, including IMF, 4K and HDR. He is responsible for the technology strategy, direction and research & development efforts into emerging technologies that will shape the future of the studio and the industry.

Sony Innovation Studios is developing ground-breaking tools, methods and techniques for real-time volumetric virtual production with Atom View (The Future of Movie Magic!) with a level of fidelity and quality that is best-in-class. As GM, Baggelaar is responsible for the strategy, direction and industry collaboration needed to bring this new and exciting technology to shape the future of production, post and delivery.

Baggelaar joined Sony in 2011, focusing his efforts on streamlining and advancing 4k workflows from on-set capture to post-production for DI and mastering. He led the studio’s transition to the file-based world of IMF (Interoperable Master Format) for UltraHD. He also headed the team at Sony Pictures to help develop the world’s first 4k video service, Sony’s “4K Video Unlimited”.

Prior to joining Sony Pictures, he was Vice President of Technology at Warner Bros. Studios where he worked with the studio and the creative community to bring new technologies to feature animation, TV and film production.

Bill is a member of The Academy of Motion Pictures Arts and Sciences, The Television Academy  and is a member of SMPTE. He holds a degree in Computer Science.