Chief Executive Officer, XUMO

Colin Petrie-Norris

Colin Petrie-Norris serves as chief executive officer of XUMO, the leading, free ad-supported TV (FAST) service in the United States. XUMO delivers a personal, valuable media experience through everyday touch points such as smart TVs, mobile devices, streaming box applications and free channels built into mainstream streaming devices. Colin has successfully pioneered partnerships with the world’s largest television manufacturers to spearhead initiatives that combine over-the-air (OTA) channels with over-the-top (OTT) channels delivering a premium lean-back viewing experience that puts both content and the viewer first—unlike traditional cable TV.  XUMO currently offers a lineup full of over 190 free channels from some of the largest movie studios and partners such as PGA TOUR, ABC News, NBC Universal, A+E Networks, Jukin Media, Samuel Goldwyn, and BBC.

Prior to XUMO, Colin served as International Managing Director of Specific Media, a people-based advertising solution powered by Viant.  There, he was responsible for managing all facets of the company’s international portfolio including expansion and growth into new territories.

To learn more about XUMO and Colin’s plans for the company, visit